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- Death Penalty and shockvertising 

Dossier spécial

A webquest on Death penalty (from Michèle Henry)
Here is a webquest crafted by Michèle Henry for secondary school students (3ème, 2nde). She will work on the subject with the history and literature teachers. The questions will make the pupils able to realise what death penalty is, and why some people are for or against it. Thought awakening... En lycée, ce travail pourra se faire en coopération avec l'ECJS.
http://www.ac-nancy-metz.fr/enseign/anglais/Henry/webquests/Death%20Penalty/deathpenwq.htm

Benetton's "We on the Death Row" campaign
Joelle Liger asked on e-teach where she could find images from this
advertising campaign. The website no longer exists, and even the magazine Talk (a national magazine with a circulation of about 600,000 which supported the campaign) seems to have disappeared. There only remains articles and news reports dealing with this controversial campaign from Benetton. I have found for you some images, and many articles depicting the campaign and the law suit which followed. Here are some images, you'll find some more illustrating the various articles:
http://www.koelman.com/brandbrieven/archief/benetton.gif
http://www.courttv.com/graphics/national/contentphotos/bene_topimage.jpg

Some other photos and comments from the campaign:
http://www.bunkmag.com/benetton/

The Benetton website, where only a short article remains:
http://www.benetton.com/wws/index.html

Articles about the campaign, the reactions, the lawsuits and the outcomes :
http://www.cnn.com/2000/STYLE/fashion/01/18/benetton.ads/
http://www.courier-journal.com/localnews/2000/0001/29/000129ben.html
http://www.salon.com/news/feature/2000/04/17/benetton/
http://www.theconnection.org/archive/2000/01/0113a.shtml
http://www.nodeathpenalty.org/newab014/benetton.html
http://www.apbnews.com/cjsystem/justicenews/2000/02/16/benetton0216_01.html
http://www.apbnews.com/cjsystem/justicenews/2000/01/10/ads0110_01.html?s
http://www.courttv.com/national/2000/0107/benetton_ctv.html
http://www.smh.com.au/news/0106/17/world/world6.html

Other sites about death penalty
http://www.chron.com/cs/CDA/story.hts/tech/650697
and use the search engine at the bottom of the archives page in Infonews to find a lot more resources....
http://perso.wanadoo.fr/infonews/archives/archives.htm
Warning : many websites go into gory details....!

What is Shockvertising?
This article from e-cyclopedia reflect on those new, shocking, gory advertising campaigns. For upper secondary school.
http://news.bbc.co.uk/hi/english/special_report/1999/02/99/e-cyclopedia/newsid_611000/611979.stm

Read this article : "clothes to die for..."
http://archive.cln.com/charlotte/newsstand/c021900/anews.htm


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